ABOUT US

meet portrait.

Our name comes from a desire to change the picture that comes to mind when folks think of specialty coffee. Coffee, as a product, was first discovered by Africans. In discovering coffee, they had no clue this drink would become the most consumed beverage, other than water, globally. On the flip side, they also had no clue that their faces would be forgotten even though the pigment of the drink mirrored their own.

It was stories like this that got us into coffee. What was once merely a drink of necessity turned into an ode to our ancestors. After learning the history and seeing the current realities, every cup of coffee made and consumed felt like an invitation to drink purpose, meaning, fulfillment.

our home.

As coffee enthusiasts and local residents, we care deeply about seeing people being able to take advantage of the new economic opportunities being presented in our corner of the city. We're located in The West End—historic Atlanta neighborhood with a rich history of black entrepreneurs and culture. It is also experiencing a rich revitalization that’s been lacking the presence of new black and brown entrepreneurs. Our hope is that Portrait Coffee is a catalyst for new representation and growth. Join us in pouring a new narrative.

the team.

Our entire team is comprised of residents of Atlanta who are deeply invested in seeing the Historic West End continue to flourish. We’re a diverse team with unique experiences in business operations, marketing, communications, design, and community development. Portrait Coffee’s goal is to empower and equip Atlanta natives and residents with genuine career and life opportunities in the world of coffee. 

MEET OUR TEAM

MEET

AARON FENDER

 

MEET

KHALID SMITH

 

MEET

JOHN ONWUCHEKWA

 

MEET

MARCUS HOLLINGER

 

Khalid Smith

Operations Manager, Roastery

Khalid Smith is one of our OG Portrait team members, starting in 2019. His first experience in the coffee industry was working at a shop, where he knew nothing about coffee but slowly learned more about the coffee supply chain and the process it goes through from seed to cup. 


Now as Operations Manager, Khalid is responsible for the managing day to day at the roastery. Khalid is usually playing soccer, camping, hiking, farming, or cooking when not at the shop. We also have to mention that Alton Brown told Khalid that he made him the best cortado he’s ever had in his life.

Marcus Hollinger

Co-Founder & Head of Brand and Marketing

"I started a coffee company with people I love, and that to me is the biggest trophy. But they don't make no awards for that."


Marcus Hollinger is one of our co-founders from Kansas City, MO, and seasoned by Lexington, KY. He got started in coffee when one of his homies invited him to have a cup of coffee and then asked him to start a business with them.


Overseeing Brand and Marketing, Marcus shapes the outward-looking pieces of Portrait. Outside of coffee, Marcus says that hobbies are his hobby. Right now, he's into skateboarding, drawing, and making himself a better Husband, Father, and friend. 

John Onwuchekwa

Co-Founder 

John Onwuchekwa is originally from Houston, TX but has spent more of his adult life in Atlanta than any place else, so the A feels more like home to him nowadays. John got started in coffee reluctantly. He needed it for the caffeine, then realized there was a whole world that he’d been left out of. The more he started to explore it, the more he lamented the fact he didn’t see many people that looked like him. He was about to throw it all away until John stumbled upon a book and realized that coffee was discovered in Ethiopia. Once he found out that coffee grows where Black and Brown folks grow, he was hooked in a way that he hasn't been able to break free from.


At Portrait, John's role is free-flowing. He is a co-founder and tends to exist and operate in clouds and come in for landings when there’s a story to be written, a narrative to be shaped, or an idea to be presented. He love stories and the connecting power of coffee. 


"I love the fact that it’s more than a product, but a platform to do good. I spend my time ideating about creative ways that coffee can be a force for good, and the partnerships that might be able to extract all of that goodness."

Aaron Fender

Co-Founder & CEO

Aaron Fender is the CEO & co-founder at Portrait Coffee. He originally started his coffee journey as a barista back in 2012 and since has had the chance to learn & experience different opportunities across the coffee supply chain. 


Aaron is a husband, dad, aspiring cook, amateur wine enthusiast, and avid learner. He says he finds the most joy in building community through hospitality & FUN!