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Why Portrait?


Our entire team are residents of Southwest Atlanta who are deeply invested in seeing the Historic West End continue to flourish.  We’re a diverse team with unique experiences in business operations, marketing, communications, design, and community development. Portrait Coffee’s goal is to empower and equip Atlanta natives and residents with genuine career and life opportunities in the world of coffee. 

Our name comes from a desire to change the picture that comes to mind when folks think of specialty coffee. Coffee, as a product, was first discovered by Africans. In discovering coffee, they had no clue this drink would become the most consumed beverage, other than water, globally. On the flip side, they also had no clue that their faces would be forgotten even though the pigment of the drink mirrored their own.

It was stories like this that got us into coffee. What was once merely a drink of necessity turned into an ode to our ancestors. After learning the history and seeing the current realities, every cup of coffee made and consumed felt like an invitation to drink purpose, meaning, fulfillment.

Why Atlanta?

Our team at Portrait Coffee is comprised of coffee enthusiasts and local residents of Southwest Atlanta. We care deeply about seeing all people being able to take advantage of the new economic opportunities being presented in our corner of the city. Our hope is that Portrait Coffee is a catalyst for new representation and growth

Why The West End?

We're located in The West End—historic Atlanta neighborhood with a rich history of black entrepreneurs and culture. It is also experiencing a rich revitalization that’s been lacking the presence of new black and brown entrepreneurs.

Join us in pouring a new narrative.


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